IN SEARCH OF THE SOUL OF ST EMILION
By Colin Gent MW. Originally published in WORLD OF FINE WINE, June 2026 Bordeaux is in crisis, we are repeatedly told. People are not interested in its wines anymore, people are no longer interested in wine, full stop. Yet Saint Emilion receives over 1 million visitors per year. Car parks are full by mid-morning, coaches and minivans block the narrow approaches to the town, restaurant terrace spots are snapped up, and a tide of tourists flows through the town’s quaint medieval streets, where the principal activity on offer is wine shopping. Some are here on a genuine fine wine pilgrimage. Most come because they’ve heard it is beautiful, and
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